The Power of Crowds(ourcing)

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Posted by Jane Bozarth | Posted in Uncategorized | Posted on 12-06-2011

A Canadian PhD student recently leveraged Facebook to complete a research project:

“In two weeks the team had collected over 5000 specimens but, with only a few days of the expedition left they came across an almost impossible problem; the terms of their research permit required them to report an accurate count for each of the species collected to the Guyanese government.

Bloom came up with the idea of using Facebook, and expedition leader Dr Brian Sidlauskas of Oregon State University, loved the idea and started uploading photos of the fish. Less than 24 hours later the team’s network of friends —many of whom hold PhDs in ichthyology and are “diehard fish-heads”— had identified nearly every specimen!”

Read the full text of the article here.

What situations have you faced that might have been more quickly dispatched by calling on the wisdom of crowds? Where  could you see this approach working now in your own world?